19th May 2025 - Discernment

Hello, beautiful souls and welcome to today's takeaway. So there have been a few things that have changed in the online space in just the last couple of years, one of which being the rise of the use of ai and the other being the concept of increased discernment. So buyers are now being more cautious with how they invest their money online. I think I've spoken about this before in our daily takeaways, whereas by which a lot of people have either been burnt by making purchases that didn't meet their expectations or needs, as well as just so many people shouting at them to buy things that people are really thinking about where they invest the money. If you couple that with then the economic shifts and changes and pressures with finances on households, people are seeing more cautious buyer behavior. So how do you deal with that as a business owner so that you don't see decreases in your sales?

(01:04)

The truth of this is it all comes down to enabling people to see the value of what you have to offer, the integrity that you have, and being able to position your business, your brand, your products you offers in a way that doesn't just magnetize. It doesn't just meet a need. It doesn't just meet a desire, but in a way that showcases your individuality as a business. People will buy now, not because you're the only person they can purchase from, because that's unlikely to be true in most industries. There are multiple people offering the same if not very similar services to you. What makes somebody choose you in amongst that noise and also trust to invest in you is your ability to shine your own differentiation through your work. What makes your brand different? What are the values that you stand for? How do you show up differently? What is your unique skill and gift that you bring to the table? What is your expertise? What are your clients saying about you?

(02:18)
What are your brand values? What are the results that you've actually proven to get for people? What are the outcomes of people purchasing your products or services? And so all of these things need to be very visible in your marketing content. We need to be able to answer those questions for your soulmate client as soon as they land on your social media channels or on your website. We want to make sure that the questions that somebody has about why and whether they should purchase with you are answered from the get go. They don't have to go searching for this information. They don't have to ask you for the information. It should be very, very visible. So I recommend week you spend some time thinking about what is it that your soulmate client cares about? What questions would they have in order for them to make an aligned purchasing decision about your brand and about your office and products?

(03:13)
And is that information clearly visible throughout your marketing content? Is it very clear what your brand stands for? Is it very clear what they can expect from you? Is it very clear that you have proof and evidence that what you are offering them does what it says on the tin? This being like client testimonials and case studies and stories and all of those things, please make sure that all of those things are visible to your soulmate client so that they don't have to play guesswork in order to decide whether they purchase from you or not.