21st February 2025 - How Far You Have Come

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Hello, beautiful souls and welcome to today's takeaway. The contemplation that I'm sitting in this afternoon is all about the evolution. So much of what we desire right now to have in our business, no matter what stage or phase you're at, we often spend a lot of time judging our success or our sense of success in our business on the results that we have now versus the results that we desire to have in the future. So we're always looking at this forward comparison. I want to have, I dunno, let's say I want to have a 10 K month. I want to have a 50 K month, whatever it is for you. I want to have this monetary goal in the future, and yet this month I'm three weeks in and I've only made half of that in sales. It doesn't even feel like it's possible. And so our sense of success and our sense of brilliance of what we've built and what we've created doesn't feel enough based on that future projection.

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But if you reverse this and you had a look at, okay, when I first started my business, the day that that seed was planted, the day that I thought, do you know what? I'm actually really going to do this. Where I went from not just a we wishful thinking, but the first day that you said, okay, this is the business. I'm starting. The day that you started deciding who your clients were going to be, the day you decided to decide what skills you were going to leverage to build your business, the day that you decided what products and offers and services that you wanted to create, the day that you started actually marketing your business and putting it out there from that moment, the moments where there was nothing but you began building the very first piece of evolution in your business. And then you look at what you've created today, you look back in a very different light.

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You look back and go, oh my goodness, I started with nothing and now I have a brand and I have clients and I have regular money coming into my bank account and I'm making sales and people are starting to find me and my audience has grown from zero to this. And I started off with, I didn't even know what an email list was or what it was for, and now I have thousands of people on my email list or hundreds or 10. The numbers are insignificant. The numbers that I'm putting out there are just arbitrary. It's not about how many people, many sales or how much you've built, but it's about what you've built. If you look back at your evolution over the age span of your entrepreneurial journey and see just how far you've come, just how much you've learned, just how much you've created, just how much content you've put into the world, just how many products you've evolved and canned and built and canned again, and created new things. Look how many times you've pivoted. Look how much growth you've had as an individual, as a person. Look at what your business has brought into you so far and you start judging and obtaining your sense of self-worth and your sense of success and the sense of what you've built from a different lens.

(03:51):

This comparison to that future version of ourselves ourselves can be detrimental if we're using it to base our sense of self-worth on. Now, I want to be that, but I'm not this yet. I want to be that, but I haven't created that yet for me. But if I go, that's where I'm going and holy Modi, look where I've come from. It brings about a different feeling with inside of me. So if I look back and contemplate almost we are coming 10 and a half years ago from when my business was just a seed of an idea from the moment that I was thinking, could I build, could I generate, could I generate an income online? What would that look like? I'd love to write a blog. Okay. I have known nothing about blogging, so I had to go and learn everything I needed to know about how do I even get a blog?

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And then I set up a blog and then realized that I set it up in a place that I couldn't even monetize it. I wasn't allowed to share affiliate links on this free platform that I was using. So then I had to reset up the blog again on a paid platform. And that was a huge learning curve and everything was different. And then once I'd done that, then I had to learn the basics of media vine ads. And I was like, oh my gosh, how do I embed these, the codes that I need to for these ads to display? And then I learned lessons around getting your ads account shut down and having an income source completely disappear. And I learned and I grew and I learned what it means to finally be done with the business and move on and open a new one.

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And the belief that it takes, that you can build something again from the ground up, that when the first business closes, that it's not the be all and end all. It's not going to break you, it's the business that's closed. It's not you that's closed for business. And then you build something else from the ground up. But you realize that this time you're coming to it with so much more knowledge, so much more understandings, so many more lessons. The second time round, it's easier, it's quicker, it builds traction faster. And this time, when it's time for that business to pivot to completely change and switch gears, there is no fear. You've done it before. You can do it again. And this time you do even more and you have even more wisdom and wealth and knowledge to bring to the table. And so you pivot and you adapt and you change and you grow.

(06:17):

And then eventually I got to this point where I realized that what I wanted and desired and needed was a personal brand. Because with a personal brand, it meant that I could pivot and adapt and change without changing my brand all over again. The identity of the brand might change, but I didn't have to rename all of my websites or whatever the business would grow with me and people would come because it was me, not because of what the business provided. There's an element of what the business provided, but people came through all of my evolutions of business over the past four years. People started off coming just to feel happier in their lives and to experience less anxiety and to find more time for themselves as parents. It had nothing to do with goal accomplishment. It had nothing to do with business growth. It had absolutely nothing to do with human design.

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When I first started out, I didn't have a hypnotherapy certification, but then I became certified in NLP, and then I grew and became certified in hypnotherapy. And in that little journey there, and then my business began to grow and pivot, and I began to offer more services. I started to look at how people could get confidence to accomplish their goals and their dreams and their aspirations. And my brand went under another evolution and another growth phase. And then those clients started asking me how I built my business and to help them with their social media. And I was like, well, okay, this is another evolution and another brand change. And I started adding those kinds of things to my services. And then human design came into my field and I got really excited about that and I got invested in that and I learned about that and I found human design for business.

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And I was like, this is what my clients need. And I added that to my brand and I removed some other things and I evolved again. And I evolved and I evolved and I evolved. If I was to look now and say, well, what do I want to create? It's like I want to create a multimillion dollar global business. I want to grow the academy into something that is sought after by women all over the world that is known for the quality of life and the success that it brings to its students that is revered. And if I look at what I have with the academy now, it's amazing. And yet it is not that multimillion dollar global international brand yet. And if I base what I've built now and what it is now on that, I'll start to believe it's not good enough and I won't want to promote it and it will never be good enough.

(08:47):

And I'll feel bad about what I've created. I might even start to feel like an imposter or start to feel a sense of failure or non accomplishment. But if I look back to that tiny little blog that I started on a free blogging website and everything I've learned and achieved and accomplished from then to now, my business feels incredible and I feel unstoppable, and I can only imagine what the academy is going to be and grow and become over the next year, two years, so much has happened on this entrepreneurial rollercoaster already, and there is so much more yet to come. So may love contemplate for yourself, the dream, the goal, the desire, and get excited about where you're going. But look at how far you have come.