12th February - Show them you care

Hello, beautiful souls and welcome to today's Takeaway. So today's contemplation. I'm going to begin with a story of something that I saw happen in the online business space today, and it's really about how to stand out, how to make your business stand out within your niche, within your industry, within your area of expertise. So I was in a group that I spent a lot of time in a business networking group, and somebody asked a question, they were bringing lots of leads into their business at the moment. They were having lots of conversations, but they were struggling to convert those conversations into actual buyers. And so I went into the comment section and I was just scrolling through the comments and the advice that other people had given so far, and what I noticed was absolutely astonishing. Every single comment on that thread was giving well-meaning, valuable advice, all conflicting.

(00:58): There were multiple different people that had different ideas of where this person should begin to look to resolve this issue and to create more conversions in her business. They were all showcasing their expertise, their knowledge. They were inviting her into services that they have that might be able to help her. And whilst there is nothing inherently wrong in this, there was something crucial that was missing from these comments, and that was the interest in her, the book, how To Win Friends and Influence People. One of the key things that is spoken about is that most people want to feel seen, heard, understood, valued, and cared about. And in all of these comments, not one person focused their answer on ensuring the other person was understood, cared about, seen or valued. Every single person was commenting from an ego-driven place of see me, see my business, see my expertise, see my knowledge. I left a comment on here that was one sentence that included no advice, and it simply posed a question, do you enjoy your current sales process?

(02:34): This opened up a dialogue backwards and forwards, and gave me more valuable information about where this person was on their sales journey so that I could give more pinpoint advice to them and actually look at where the gaps were for them based on their individual business, based on their unique experiences, based on their unique clients, and give them more tailored advice and experience. Not only that, but it opened up a conversation and connection process where she felt cared about, seen, understood, and listened to, and like she was the center of this experience. A few hours later, she inboxes me and sends me a message and says, thank you so much. That was the most helpful advice I'd gotten. You really took the time to understand me and my business.

(03:35): Be aware that whether it's in conversation or in your marketing content, it's really not about the disempowerment in your ego center, trying to prove your worth, trying to prove your value, like feeling like you have to prove yourself above everybody else. When you are in a business that serves other people and you're coming from that heart-centered place, your business has people at the heart of it and showing and showcasing your care about those individuals and making them feel like they matter. It's so, so crucial to building quality connections, relationships that lead to long-term happy clients, and a bunch of referrals. So think about this. Where in your content are you disempowered in that ego? Where are you making it about you and more about showcasing yourself and that why choose me kind of vibe versus making it about them and their experience. Yeah, that's what I'm going to leave you to contemplate today.