10th February- Content Creation by Design Type

Hello, beautiful souls and welcome to today's takeaway. So today I just want to talk about audience expansion in terms of your human design. And I really want to focus in first and foremost on your content creation. And I'm going to do this by just exploring a little bit about content creation from a perspective of your design type. So there are lots of things that can infuse into your content creation, such as your brand voice and your messaging. These come from different elements of your design. But remember, with everything in human design business, we want to start from the foundational level, which is with your type. And if you can align your content to your content creation process, to your design type, then you are going to find it easier to bring through your, for example, your MercuryGate in the way that you communicate through your content.

(00:58): So I'm just going to explore this from a type based perspective first. So with all of that being said, we'll start with a manifesto. Now, the manifesto, don't forget, you are here to have impact. You are here for impact. And the best thing that you can do in your content creation is strip away any desire to minimize your words and to be bold, make your content bold. Say the things that other people in your niche, your industry aren't daring to say things as you see them. Of course, you're going to create your content from urge. So what urge is there? What do you have the urge to share? And then be unfiltered in it. Be really bold and brave in your content. From an engagement perspective, when it comes to engaging with people that interact with your audience, you want to have freedom. Don't feel like you have to engage with every single comment or that you need to be in all of the Facebook groups or social media groups and engaging to everything that's going on.

(02:04): Have freedom. Really go with what pulls you in. When someone shares something, post something or comment on a piece of content that you've created. Feel completely free. There isn't any limitation. And also in your engagement, again, this is freedom of speech. Don't be limited in your response because it has to sound professional or because it has to sound a certain way because you need to sound knowledgeable or whatever. It's like freedom. Follow what your empowered throat center has to share. Now, generators, your content creation should always come from response. And this is actually for our generators and manifesting generators. Our generators need to create content from response. If you are not feeling it or you don't have anything to respond to or you like, you're not feeling a response, don't force yourself to create content. Instead, the better use of your time in that point is to actually go and find something for you to respond to get involved with life.

(03:03): So you might find it easier to listen to a podcast or read a book around the topic of what it is that you do, or you might find it useful to go to a client session or do something for your business. And through that you'll be having these responses. And your only real role in your content creation is to share those responses with the world. Now when it comes to engagement, go all in. Your sacral needs to be committed. So again, your engaging with your audience and engaging with potential buyers and leads from a place of response. And that when you have that response, again, it's not just about being unfiltered, but it's about sharing what lights you up, sharing the passion, sharing from that sacral center and being sure that you go all in your commitment to engage. I really like as myself as a generator to set times aside where I'm going to be focused on engagement and focused on my community groups or responding to comments and then really going all in on that task.

(04:10): Now, there is a little bit of a difference for our manifesting generators because you're not just going to respond, but you are also going to inform. And that means that in your content creation, you want to be informing people, telling people what's coming, telling people what you are trying on. Remember, this is all about the moment of truth for you as well. And in your engagement, you are a social butterfly. So go and be social, be friendly. That warm open aura is all about that friendly personal social energy. So your engagement wants to be very, very warm, personal friendly, but you also want to make sure that you can flit around. So you might spend time, you might post your content and engage in various different spaces and circles. Choose the one that feels exciting for you in that moment. You do not need to be everywhere at once just because you can.

(05:11): Now, our projector, when it comes to content, deep insight, you can't share your insight. You have the ability to see into people's situations and things deeper than most of us can. It is your insight that draws us to you. Now, be mindful as a projector that you are not telling people what to do or how to do it. Like imparting advice in a direct forceful way. Like this isn't about telling them what, how, and where and when. It's about sharing the things you see, sharing the depth of your wisdom, like letting people see the insights that you are having. So it is taking that internal experience and externalizing it. And also when it comes to engagement, borrow other people's audiences. Go look at other people's content that are in similar niches or field or that serve the same soulmate client as you. And rather than just engaging on their content, you actually want to go to the comment section.

(06:15): In the comment section are going to be your soulmate client and potential buyers. And this is a really great way to borrow other people's audiences to create connections and share insights and to engage with people that way. And you'll find that people get curious just from your responses to their own response or their own thoughts about a piece of content. So it gets to be going into places where people have already gathered an audience and sharing and engaging in that way as well. This might also look like you borrow borrowing other people's audiences. This is more an audience expansion piece, but borrowing other people's audiences in terms of podcasting guest expert and going into people's memberships. Or if you are doing marketing off of social media, then that might look like you going to networking events, conferences, or places where you can actually, you don't have to do the work of bringing the audience there.

(07:14): The audience is already there essentially. Okay, and then finally our reflectors. So follow how you feel. Remember your experience. What you are here to bring to the world is based upon how you feel and sharing your feelings and your sense is what you are here to do to the world. You're here to mirror it back out to us. So don't be afraid to fill your content full of feels, because the feels is what you're here for. Engagement, curate, and flow. My lovely. So engagement for you is really about being in the experience, noticing how you feel as you read other people's questions or responses and allowing yourself to flow again from that feel. So there's no force involved in your engagement. If you happen to come across something, if someone happens to comment on your post, you're going to just move with the feeling of that.

(08:11): That's pretty much it. Okay, beautiful soul. So what I'd love for you to do is listen to that, think back to your own personal design type and think about is this how I'm currently creating my content? Am I creating from response? Am I being bolder? If I'm a manifester, am I infusing my fields as a reflector and so on? And just analyze, review how you are going about your content creation and your engagement process at the moment and see if there's anything that could be shifted or tweak to bring it more into alignment with who you were always designed to be.